Presentation outline

Heres all my hard work (without the boring details)...

Restructured presentation: Integration of Social Media into the Banking world

With the push towards transparency, many institutions see social media as a convenient platform to build relationships with consumers and ultimately increase their business gains. As a relatively untested business medium, this raises compelling questions of privacy and the viability of social media outlets in the banking world. Beyond direct interaction with the consumer, social media has the ability to offer new ways of researching social and economic changes through the vast amount of information posted by individuals. The presentation will offer a brief overview of the evolution of social media in the business world, as well as, the research resulting from this trend.

1. social media
1. definition
2. components and various outlets
3. history

i. find charts

2. social media in marketing
1. goals
2. examples
3. Social media and Finance
1. small banks
2. larger banks

i. competitors

ii. RBS

iii. Protests and criticism

4. research and possible implications of social media
1. Research

i. Twitter/livejournal

ii. socioeconomics

iii. the debate between mobile phone

2. Implications and Ideas

i. Transparency

ii. Advocacy

iii. Social versus personal

iv. monitoring

5. RBS and social media
1. Current uses
2. suggestions